I wanted to look at this one last to end the series. I think showing the Great American Beer Fest, and showing Sam Adams winning over and over again is great. This commercial reinforces Samuel Adams as a really great product, and a winning product at that.

I really like this commercial.  I think it brings the story to an end very well.  It describes a part of the product that is very important.  This ad explains why Jim Koch actually named his beer Samuel Adams.

I like that Jim Koch’s reasons for choosing Samuel Adams as the name of his product.  The beer is an American beer and Samuel Adams is a patriot who was also a brewer.  I like that Jim Koch greatly appeals to the very patriotic people and to the people who may not be patriotic, but believe in independence and freedom.

I think the way Jim Koch describes the beer in terms of Samuel Adams, causes the consumer to associate certain things with the beer.  In fact one of my friends even says every time he drinks Sam Adams it is like drinking freedom.  I think Jim Koch and the Boston Beer Company did a great job of making Samuel Adams a patriotic type of beer.

I wanted to have this commercial be apart of my analysis, because it shows another aspect of the company. In this commercial it describes how there are eighteen award winning beers! What they don’t tell you is that total there are twenty five Sam Adam beers! They are all different and obviously many of them are extremely good. I think this shows that Sam Adams knows how to make a great product and do it many times.

I wanted to mention this commercial, because I think it contains a lot of information in such a short time. I like that the song that is in every commercial is playing in the background and no one is saying anything. There is only captions and video going on. Every caption has something important to say and it gets the point across to the audience.

I like the fact that the commercial gives facts about beer in general, light beer in general, and Sam Adams beer. I think it is very important to show both sides, and Sam Adams does this very well in all of their commercials.

There isn’t too much depth in this commercial, but I do think it addresses an important aspect of the company. A big thing I noticed in all the commercials is the mention of “hops.” I didn’t know what they were at first till I saw this commercial. They are what makes the beer. In this commercial they say hops are to beer as grapes are to wine. This helps the consumer understand the importance of hops.

I also found in my research that these Bavarian Hops are extremely expensive. According to the Samuel Adams official website they are twenty times more expensive than regular hops. This fact and this commercial show how passionate Jim Koch and the company are about creating a very satisfying product.

I wanted to take a quick look at this commercial, because it focuses on the founder of Sam Adams. Jim Koch is the founder of Samuel Adams. I think having the employees and friends of the owner talk about Jim Koch, is great for the company image.

I think showing the founder and his personality makes people feel close to him. If people feel close to the founder then they will definitely feel closer to the product. I don’t think many people know who the creators of most of their products are and having the founder actually in the commercial gives people a sense of security with him and the product.

For my final analysis I decided to do the Boston Beer Company which owns Samuel Adams beer. This campaign of Samuel Adams is only done by commercials and each commercial has its own chapter. To start out my analysis I decided the best place to begin would be with Chapter 1.

This commercial I think really does show the beginning of Sam Adams. They start out with what the point of their product is and that is to make rich full flavor beer. I like the way they describe the beer then show it, it kind of says hey this is what rich full flavor beer looks like. Its Sam Adams.

I like that the Chapter one is actually describing the beginning of Sam Adams using pictures and the story of how Jim Koch turned Sam Adams into a great product. I think showing that Jim Koch started from the bottom, by kind of going door to door having people taste the product, makes people be more connected with him. People like to see that this product took a lot of work and was created by someone who was passionate about the product.

In the commercial they say that back in the day people thought all beer tasted the same until Sam Adams came along. I like how they incorporate other beers, but they don’t say any specific names.

The last thing i would like to address is how the commercial talks about Sam Adams in the beginning. How, many people had never tasted an American beer that had such rich flavor. I like how they always emphasize that it is an American beer. This always attracts the patriotic people.

I do think that the Boston Beer Company did a great job with this commercial. It really gets to the patriot consumer and it also targets people that like to see their company passionate about their product.

This week we talked about prescription drugs and the drug company. We also talked about different articles we found regarding the drug company. Our discussion of each others articles, and the drug company in general lead to discussing certain specific drugs.

The article that I did described how the drug companies actually can create certain “sicknesses” and then create drugs to “cure” them. The example they used was obesity. They called obesity the “metabolic syndrome.” They looked at obesity as a disease and decided the only way to “cure” this disease is with a drug. This then lead to discussing certain things such as anti-depressant medication.

I started to wonder how the doctors and researchers decided that there was something such as depression. Did they decide one day that someone was not happy for too long so they must have something wrong with them. I have noticed that the drug companies see people as either “healthy” or “sick.” If you aren’t “healthy” then you are “sick” and you must be cured!

This commercial for Zoloft bothers me in so many ways. In the beginning it describes symptoms that I think almost everyone in the world has experienced at one time or another. Since these symptoms are so common, I think it makes people think about their lives and wonder, could I be depressed? It starts to create an image in peoples head that depression isn’t that common, anyone could have it!

The next thing that I noticed about this commercial, was when they are describing the chemical imbalance. They say it MIGHT be a chemical imbalance, and Zoloft works to correct this imbalance. First off they don’t even know if this imbalance is what causes the depression and Zoloft doesn’t even fix this problem, it works to correct the imbalance. To me this just sounds absurd.

The last thing I wanted to mention was how at the end of this and many other drug advertisements, there are an immense amount of side effects, or things that could happen. In this one I noticed they say nausea twice, which I guess says that most likely you will be nauseated while taking this drug. I personally wouldn’t be able bring myself to ingest something with all these side effects.

Personally I am like many other Americans, if something feels wrong I take a pill to make me feel better, but now after analyzing this and doing research I hope to think i’ll think twice before I take a pill.

When we did our “online class” thing, we talked about sound and associating it with the commercial. We talked about how many commercials have familiar songs playing in the background and how it affects the commercial. We decided that when commercials do this, we start to associate the song with the commercial.

In this commercial they don’t have a song in the background, but they do use a song in the commercial that causes the viewer to associate the song with the commercial. They actually do this in a creative way, by using the gears as the source of the sound.

I think using the gears as the source of the sound is very useful for the commercial. They create the sound which is a song, with the gears while advertising the gears themselves. While the research person in the commercial is making the sound, the camera shows different angles of the outside and the interior of the car.

The song that is made using the gears is a familiar song that almost everyone knows and can remember. It is really simple, but it is something that sticks in the viewers mind. I do think that the makers of this commercial did a great job because it makes me want this car!

This week in class we talked about sound.  We talked about different things having to do with sound.  We discussed jingles and how they affect the consumer.  We also talked about how in order for a jingle to  be successful it cannot be average, or else it will not stay with the consumer.

I decided that pretty much all jingles that are famous that stick with people are annoying.  I thought about the most annoying jingle I could think of and I remembered the National American University commercial.  I couldn’t find the original commercial so I got a picture of the actual National American University logo, and I found a video spoof about the commercial.  Even though it is not the original it does have the song in it.

Sadly I know almost every word of this jingle.  I absolutely hate this commercial, but yet I know the jingle that goes along with it.  This school has nothing to do with me, but if I see something that says NAU or National American University I will automatically think of the stupid jingle.

I do think that the advertisers for NAU did a great job with their jingle.  It says what they want it to say, and it is something that sticks in everyones mind.  They show it just enough on television to keep reminding you.

The second part of what we talked about in class is how we talk to people.  We talked about how when we are talking to certain people we talk differently.  I know that depending on what and who I am talking to, I use different tones of voice, volume, sarcasm, and mimicking.  I wanted to do a spin off this.

I started to think about how I talk differently to make a different effect.  This reminded me of how some people talk a certain way to add dramatic effect, and how sometimes they would have been better off just talking normal.  This also reminded me of the show Life of Ryan on MTV.

The show is about Ryan Scheckler, who is a pro skateboarder.  I do in fact watch the show, but the way he talks irritates me.  In the show Ryan has different parts where he is like narrating the story of his life, and the way he talks is just annoying.  He speaks in really short sentences and pauses often to make dramatic effect, when really he is just bugging the audience.  I put up the video for his intro to the show, and he does it a few times, especially at the end.

I wanted to show a negative and a positive way sound is used.  I think the jingle is a great way to get people to remember the product, even if they don’t remember.  I think the way Ryan talks in the show could start to break the show as a whole.  I liked the show at first, until I started noticing his narrating, then I really was getting annoyed.  I guess not all sound is good sound.